Regional Branding

Regional branding is radically different than branding a consumer product or service.

First of all, the messages you need to convey are “data intense” and need to be presented consistently, efficiently, and supported by respected data sources. Second, there are often muiltiple decision makers involved, such as a CEO, CFO, attorney, commerical real estate broker, HR executive, Board members, and/or other stakeholders.

Third, the stakes are very high.  A "typical" relocation or expansion project can require tens of millions of dollars of investment and a twenty- or thirty-year payback period.

Thus, the most important part of regional branding is market research: identifying the major assets of your region relative to the kinds of business or industry you are trying to attract, and then using such data to make sure your regional branding reflects those strengths: every ad, every news release, during every sales call—and even every internal communication.

Depend on Ady Voltedge Regional Branding for:

• Naming your EDO and finding the best URL for it (Wondering what a URL has to do with branding?  Check out our website development page.)
• Developing a logo that represents your community or region.
• Determining supporting brand elements, such as color palettes, fonts, and photo styles.
• Developing brand standards and guidelines.
• Creating business cards, stationary, and powerpoint templates.

View our case studies to see samples of our branding work.

 

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com

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