POSITIONING FOR EDOs

Positioning is the systematic process of creating a powerful regional identity inside the mind of your target audience: the site selectors and executive leadership of companies seeking to relocate or expand. Disciplined positioning, well-focused toward your target sectors, will keep your region first in their minds. Conversely, an undisciplined scattershot approach diverts attention from your regional strengths, and it dilutes the overall impact of your marketing message.

Depend on Ady-Voltedge to help you with:

Target Industry Analysis
Identify those industries that have the strongest potential to expand or relocate in your region.

Sector Research
Know and understand the unique characteristics and requirements of your target sectors. 

Supporting Research
Pinpoint the unique features & benefits of your region relative to your target sectors and the best ways to promote them.

Regional Positioning
Identify and communicate the core assets of your region that are important to companies seeking to expand or relocate. 

Regional Branding
Make sure your regional branding reflects your strengths: every ad, every news release, every sales call, and every internal communication.

 

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com

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