ECONOMIC DEVELOPMENT|WAshington county
Economic Development|Washington County, located in southeastern Wisconsin near Milwaukee, had been experiencing rapid population and economic growth when they hired Ady Voltedge to revamp its website. The website redesign was an extension of previous branding work that we had done for EDWC, which included a brand board, a new logo, brochures and business cards.
The new website, www.businessreadywi.com, featured many components that increased the site’s interactivity and usability.
CONTENT MANAGEMENT SYSTEM
The VoltEdit content management system, which drives the EDWC website, made it easy for EDWC to make updates to its website. In fact, it’s as easy as finding the page they wanted to edit and clicking on the text. Christian Tscheschlok, executive director of EDWC, said that the system’s ease of use makes the important task of updating a website very simple.
"Within five minutes of conversation with their team, I was able to go into the website and start making customizations to it," he said. "If you’ve ever used Microsoft Word, if you’ve ever used any type of desktop publishing software at all, you’re in and customizing your website."
LOCATION CENTER
The location center is driven by ZoomProspector, a GIS software application that is integrated into the website. This application allows visitors to view available sites and buildings in the county and view community profiles containing demographic, labor and consumer spending information.
INTERACTIVE INCENTIVE TABLE
Another highlight of the EDWC website is the interactive incentive table, which allows a visitor to select a category of incentives and then view the existing programs. The table also indicates which communities offer the incentive.
SOLUTION CENTER
The Solution Center puts everything you need to know about getting your business up and running in Washington County right at your fingertips. The first step of the process is to select whether you are looking to start a business, expand a business, locate talented workers, secure funding for a project or relocate a business. After that step, you will have access to a variety of contacts, resources, links, and other documents to help you reach your goal. Finally, you can even narrow it down to a particular community to further ease the BRE process.
Contact us today to find more info on our approach to economic development marketing.
Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com
White Papers
Search Engine Optimization for Economic Development Organizations
Choosing a Website Developer for an Economic Development Website
Case Studies
Prioritizing, data, content and a website information architecture. Results!…
Testimonials
“ The Data Source Identification has been a huge tool in not only gathering the key pieces of information while we redevelop our website, but also share with site consultants, county officais, etc so we sincerely appriciate your efforts in preparing that for is.”
Bryan Brackemyre - Boone County EDC