BIOFORWARD
Repositioning to promote growth in biosciences sector
BioForward is the State of Wisconsin’s trade association for the biosciences industry. Its membership consists of over 240 organizations involved in the bio-agricultural, biomedical, and related industries.
Ady Voltedge was retained to conduct positioning research on the organization, including board and stakeholder input sessions. This research led to a new organizational name, BioForward, replacing the former “Wisconsin Biotechnology and Medical Devices Association,” along with a new tagline, URL, logo, and brand standards.
Ady Voltedge also developed a marketing plan and redesigned the organization’s website, integrating it with membership database system, talent attraction, and various other software components.
Our work continues as we help redesign targeted marketing communications elements, continually update the website, and advise on opportunities related to economic development in the biosciences field within the State of Wisconsin.
Contact us today to find more info on our approach to economic development marketing.
Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com
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Choosing a Website Developer for an Economic Development Website
Case Studies
Prioritizing, data, content and a website information architecture. Results!…
Testimonials
“ This site looks aweseome! I'm so impressed by how you put it all together, I love it!”
Dana McCoy - CGH Medical Center