THE ALLIANCE

Rebranding and in-depth sector research on regional employers

The Alliance is an employer-owned healthcare cooperative that strives to improve the quality and cost of healthcare.  It is owned by over 150 large employers in South Central Wisconsin and offers a provider network, data analysis, and advocacy of self-funded healthcare for its members.

The Alliance engaged Ady Voltedge to help bring a market orientation to the organization.  We gained input from key stakeholder groups, including member employers, their employees, providers, TPAs, and agents.  Our work plan included both in-depth qualitative interviews and a quantitative benchmarking phase.  Through this research, we were able to measure stakeholder satisfaction, conduct in-depth member analyses, and identify and rank numerous strategic growth opportunities.

Following this benchmark research, we rebranded the organization, with a new name, tagline, logo and brand standards.  We then applied the new brand to key collateral and advertisements.

We have continued to conduct in-depth qualitative interviews and focus groups to further refine employer and employee input and to explore new growth opportunities. 

Recently, The Alliance engage Ady Voltedge to lead a research project designed to identify the optimal geographic markets for expansion based on market size and growth, employer characteristics, economic development potential, and other factors.  This groundbreaking research is helping The Alliance focus its funding on specific geographic expansion targets that are likely to have the greatest payback for the organization.

Contact us today to find more info on our approach to economic development marketing.

Call Janet Ady at 608.663.9218 or email: jady@adyvoltedge.com

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